What makes a business name actually work
A good business name passes three tests: a five-year-old can spell it after hearing it once, it doesn't accidentally mean something unfortunate in another language, and it leaves room to grow (a name like 'Denver Coffee Roasters' boxes you in geographically). The domain availability test is real — before you get attached to any name from this list, check it on Namecheap or GoDaddy. The AI generates options; you verify availability.
How to narrow down fifteen to one
Say each name out loud three times. Cross out anything that feels awkward to say on a phone call. Cross out anything you'd have to spell when someone asks for your website. With what's left, check social media handles and do a basic trademark search on the USPTO website. The name that survives all of that and still excites you is the right one.